Journalist, digital content producer and strategist with over fourteen years of experience in digital media. I have worked for portals such as G1, Olhar Digital, and companies like Burson, Intel, Brasil Game Show, and SESC.
Currently, I’m a member of the Innovation Hub at Burson Group, leading the Content and Community Management strategies for Intel’s Brazil and Latam accounts.
Covered the peak of the COVID-19 pandemic, overseeing news content for 53 cities in the countryside of São Paulo.
Also produced articles with nationwide circulation referenced on Jornal Nacional, Bom Dia Brasil, and Bom Dia São Paulo.
Oversaw mobile product editorials, conducted analyses and reviews of new products, and remotely covered events like the Consumer Electronics Show (CES), Apple, and Samsung events.
My experience also includes producing hard news on various topics including technology, pop culture, and games.
I have also worked with advertising and digital PR agencies to develop content campaigns for brands in multiples sectors including productions in technology, tourism, and services.
I produce content and come up with unique projects that are meaningful for communities. My goal is to connect people through writing, audio, video, or digital products and create new scenarios and cultures.
Let’s Create Together?
With skills in over 5 different areas of communication, I am the right person to coordinate content projects, manage communities, and develop cross-platform and audiovisual products and campaigns.
Additionally, extensive familiarity with the tech universe, enabling me to collaborate effectively withmultidisciplinary teams.
I began my career in hard news at Globo’s G1 portal, where I served as an intern, reporter, and editor. However, I soon discovered my true passion lay in covering social innovation, technology, and gaming, subjects I explored while reporting for Olhar Digital. Moreover, I indulged my interest in entertainment through collaborations with media outlets such as Tem Mais Discos que Amigos, Whiplash, and Terra Zero.
Additionally, I served as the social media editor for Jornal Cruzeiro do Sul, one of the oldest and most respected newspapers in the countryside of São Paulo. These experiences honed my skills as a versatile content creator, adept at producing engaging and impactful content across various platforms.
I have worked as a copywriter, screenwriter, account executive, digital campaign coordinator, community manager, and growth analyst. My experience includes brand creation, building social media strategies, and user acquisition. I have also worked with agencies in both the interior and capital of São Paulo, serving clients in investment, tourism, technology, and politics.
Recently, I contributed to Intel’s global project “Gamer Days” for BCW Brazil and partnered at RPNT Contento Criativo, a podcast producer focused on branded content. In this role, I coordinated projects for global clients, including a project in Germany, and worked with Schaeffler and Citadel, a publishing house.
I have worked as a press officer at Sesc and as an account executive at Cunha Vaz Associates in São Paulo (SP), a branch of the largest PR agency in Portugal and one of the largest in Europe. I was responsible for managing accounts in the industry, tourism, retail, and political sectors.
Music Project on Instagram: script and executive production (2023).
YouTube Channel: Scripts, production and editing of Shorts (2023).
Advertising piece. Official video covering Brasil Game Show – the biggest gaming event in Latin America. Direction, script and executive production (2022).
Journalism & PR: chat mediation with the audience at the launch event for the album tour of The Mediator Between Head and Hands Must Be the Heart (2014).
Podcast participation and production
Documentary. Made for the newspaper Cruzeiro do Sul unfolding a series of reports showing the challenges in the job market faced by Brazilian Trans people: direction and executive production. The documentary competed for the Best Short Film award at the Votorantim Film Festival (2018).
Brands and companies in which I have been involved in projects
Journalist, digital content producer, and digital strategist with over fourteen years of experience in digital media. I have worked for portals such as G1, Olhar Digital, and companies like Burson, Intel, Brasil Game Show, and SESC.
My experience also includes producing hard news on various topics including technology, pop culture, and games.
I have also worked with advertising and PR agencies to develop communication campaigns for brands in multiples sectors including technology, tourism, and services.
Currently, I’m a member of the Innovation Hub at Burson Group, leading Community Management strategies for Intel’s Brazil and Latam accounts.
Covered the peak of the COVID-19 pandemic, overseeing news content for 53 cities in the countryside of São Paulo.
Also produced articles with nationwide circulation referenced on Jornal Nacional, Bom Dia Brasil, and Bom Dia São Paulo.
Oversaw mobile product editorials, conducted analyses and reviews of new products, and remotely covered events like the Consumer Electronics Show (CES), Apple, and Samsung events.
With skills in over 5 different areas of digital content producer, I am the right person to coordinate content projects, manage communities, and develop cross-platform and audiovisual products and campaigns.
Additionally, extensive familiarity with the tech universe, enabling me to collaborate effectively withmultidisciplinary teams.
I produce content and come up with unique projects that are meaningful for communities. My goal is to connect people through writing, audio, video, or digital products and create new scenarios and cultures.
Let’s Create Together?
I started my career in hard news at Globo’s G1 portal, where I worked as an intern, reporter, and editor. However, I soon discovered my true passion lay in covering social innovation, technology, and gaming, subjects I explored while reporting for Olhar Digital.
I also indulged my interest in entertainment through collaborations with media outlets such as Tem Mais Discos que Amigos, Whiplash, and Terra Zero.
Additionally, I served as the social media editor for Jornal Cruzeiro do Sul, one of the oldest and most respected newspapers in the countryside of São Paulo.
I have worked as a copywriter, screenwriter, account executive, digital campaign coordinator, community manager, and growth analyst. My experience includes brand creation, building social media strategies, and user acquisition. I have also worked with agencies in both the interior and capital of São Paulo, serving clients in investment, tourism, technology, and politics.
Recently, I contributed to Intel’s global project “Gamer Days” for BCW Brazil and partnered at RPNT Contento Criativo, a podcast producer focused on branded content. In this role, I coordinated projects for global clients, including a project in Germany, and worked with Schaeffler and Citadel, a publishing house.
I have worked as a press officer at Sesc and as an account executive at Cunha Vaz Associates in São Paulo (SP), a branch of the largest PR agency in Portugal and one of the largest in Europe. I was responsible for managing accounts in the industry, tourism, retail, and political sectors.