Learn more about my career
Fábio Devito is a journalist born in Sorocaba, Brazil. He has been working in content production since 2012. Over the past ten years, he has combined his journalism expertise with a passion and curiosity for other areas of communication, resulting in projects and works in public relations, digital marketing, and multidisciplinary innovation and technology campaigns.
Highlights
Experience
In journalism, he began in hard news at Globo’s G1 portal, where he was an intern, reporter, and editor, but he soon discovered that his true passion was covering social innovation, technology, and gaming, subjects that he explored while reporting for Olhar Digital.
He also indulged his interest in entertainment through collaborations with media outlets such as Tem Mais Discos que Amigos, Whiplash, and Terra Zero.
Additionally, he served as social media editor for the Jornal Cruzeiro do Sul, one of the oldest and most respected newspapers in the countryside of São Paulo.
Highlights:
- As editor at Portal G1, covered the Covid-19 pandemic at its peak, being responsible for the website’s news in 53 cities in the interior of SP, writing articles with national circulation, cited in Jornal Nacional, Bom Dia Brasil and Bom Dia São Paulo.
- As reporter for Olhar Digital (OD), covered mobile product sections, as well as analyzing and reviewing new products, including the cover of remote events such as the Consumer Electronics Show (CES), Apple and Samsung events.
- He was also one of the main responsible for covering the invasion of the American Capitol, in 2021, generated in a series of articles that explained the subject.
- Still at OD, produced an investigative report that demonstrated to the public the risks of the Conecta SUS application, used by doctors to prescribe medication during the Covid-19 pandemic and whose source code was leaked.
- As social media editor at Cruzeiro do Sul, led the project to reformulate the company’s digital channels, being responsible for connecting the content and IT departments, planning the portal’s user experience, and created new advertising formats.
- Directed the web documentary “Luta e Resistência” – which adapted a special article about labor market relations for transgender people. The movie competed for the award for best short film at the Votorantim-SP Short Film Festival, one of the most prestigious of its kind in Brazil.
- Created Cruzeiro Remix – a daily news program published on Cruzeiro do Sul’s Instagram – a project that lived the language of the newspaper, approaching new audiences and advertisers.
- Was a contributor to the Terra Zero website and a participant in the Comic Pod podcast – one of the oldest comic book podcasts in Brazil that ended in 2020.
In marketing, he worked as a copywriter, screenwriter, account executive, digital campaign coordinator, Community manager, and growth analyst, having experience in brand creation, building social media strategies, user acquisition. Also worked to agencies at the interior and the capital of São Paulo, including clients on the areas of investment, tourism, technology and politics.
Recently, he worked on Intel’s global project “Gamer Days” for BCW Brazil, also was partner at RPNT Contento Criativo – a podcast producer focused on branded content, where coordinated projects for clients in the global market, including a project at Germany, also covered worls to Schaeffler and Citadel – a publishing house.
Highlights:
- Conceived, produced, and directed a series of marketing inbound podcasts for an international technology group in Germany. Content captured and produced in English.
- Scripted and coordinated the content and production of the official video for Brasil Game Show 2022 for the company F5 Creative Filmes and Let’s Film.
- Coordinated the development of the Intel Gamer Days website for BCW Brasil, including content production, SEO optimization, portal development and publication. In addition, he managed the technical part of the lives of brand influencers during the campaign.
- Coordinated user acquisition and growth marketing campaigns for the app “O Quinto” by the startup Proativa Solutions, a public opinion survey app between 2019 and 2020.
- Worked on branded content campaigns for brands such as Harley Davidson, Toyota, BTG Pactual, Samsung, Motorola, among others.
- He was one of the creators of the “Guide Dog” project – a documentary series made by Cruzeiro do Sul in partnership with the Magnus Institute to show the trajectory of breeding and training dogs used to help the visually impaired.
- Coordinated the digital content team for four election campaigns during the 2020 municipal elections, including materials for social media and video content.
- Coordinated marketing campaigns with influencers.
- Coordinated user acquisition campaigns and programmatic media.
- Written dozens of commercial scripts for Radio & TV
On Public Relations, he worked as a press officer at Sesc and as a account executive at Cunha Vaz Associates in São Paulo (SP), a branch of the largest PR agency in Portugal and one of the largest in Europe. He was responsible for attend accounts in the industry, tourism, retail and political sectors.
Highlights:
- Attended clients such as Turismo de Portugal, the Portuguese Chamber of Commerce, and the Consulate of Portugal in São Paulo, also the University of the Algarve.
- Was one of the creators of the Universal Robots media campaign that allowed maestro João Carlos Martins to conduct the Bachiana philharmonic orchestra of Sesi-SP with the help of a robotic arm.
- Was one of the founders of the Sabores de Portugal campaign, which brought together Portuguese and Brazilian chefs to create together a special menu of both countries. Project developed by Turismo de Portugal in São Paulo.
- Attended a dozen of press trips and campaigns with influencers to publicize the Vila Galé and Dom Pedro hotel chains in Brazil and Portugal.
- Attended a crisis management and media training for the Consulate of Portugal.
- Produced and edited the magazine of the Portuguese Chamber of Commerce, including the production of special reports on the José Saramago centenary exhibition.
- Worked with the G100 Brasil Economic Studies Group, including the production of analysis, research, and financial projections of the Brazilian market, including the production of interviews with economists such as Delfim Netto and Rubens Ricupero.
- Assisted in the press service of the Consulate of Portugal during the meeting of former president Fernando Henrique Cardoso, the doctor Dráuzio Varella and the secretary for combating drugs of Portugal at the official residence of the Consul, in 2018.
- At SESC SP, he participated in the planning of the 2017 Frestas art triennial – an exhibition with international repercussions for the visual arts.
- Assisted in the planning of activities, including publicizing, and organizing concerts by artists such as Maria Rita, Sepultura, Liniker, theater plays, among others.
- Presented and mediated the chat between the audience and the band for the release of Sepultura’s Machine Messiah album in 2017.
Do you have a project, job or freelancing in mind? Do you think I can collaborate? Let’s chat about it!
Call me on Twitter or send me an email to contato@fabiodevito.com.br.